How to List Fine Art Online for Maximum Value and Professionalism

In today’s art market, your online presentation can mean the difference between a quick sale and a listing that sits unnoticed. Whether you’re a seasoned artist, a collector, or simply looking to sell a few pieces, presenting your artwork professionally helps attract serious buyers and elevate your brand. Here’s how to elevate your listings without breaking the bank.

1. Photograph the Artwork Face-Forward, in Natural Light

A clear, well-lit image is your most important asset when listing art online.

Face-Forward Composition: Position the camera directly in front of the piece. Avoid any angled shots unless you’re intentionally showing the depth or framing.
Good Lighting: Use natural, diffused light—like next to a window on an overcast day. Avoid direct sunlight which can cause glare and shadows.
No Reflections: If your piece is behind glass, remove it before photographing—or use a polarizing filter to eliminate glare.
Include the Entire Piece: Ensure the frame or canvas edges are fully in view. Cropped images can raise doubts about authenticity or condition.
Use a ring light: If natural light is not available, consider purchasing a ring light. There are numerous affordable options online. While a professional camera is optimal, a modern cellphone camera can suffice.

Pro Tip: Place the art against a clean, neutral background (like a white or light grey wall) for a high-end gallery look. Art always looks better hanging up, not leaning against a wall on the floor. For an extra touch of professionalism, consider photographing pieces on an easel.

2. Add Close-Up Details—Especially the Artist's Signature

Buyers and collectors look for evidence of authenticity. A clear, close-up photo of the artist’s signature is a crucial detail.

Zoom in tightly on the signature.
Make sure the lighting and focus clearly show the signature's texture, brushstroke, or inscription.
If the artwork is numbered (like in a limited edition print), include a photo of the edition number as well.

3. Include a Photograph of the Certificate of Authenticity (COA)

If you have a Certificate of Authenticity, photograph it clearly and include it in your listing. The COA confirms the work’s provenance and value. This should also be photographed on a white of gray background.

Place COA on a flat surface, shoot from above in even lighting.
If there’s any additional paperwork with the artwork, photographs of it should be included.

If you don’t have a COA but the piece came from a reputable gallery, mention it in the description and include any available documentation.

4. Hire a Professional Photographer if Needed

Not confident in your photography skills or don’t have the right equipment? Hiring a professional fine art photographer can be a wise investment, especially for high-value pieces.

They can:

Eliminate glare and shadows with proper lighting setups.
Edit photos to correct color tone and ensure true-to-life accuracy.
Provide high-resolution files suitable for print catalogs or online galleries.

A professional shoot can often increase the perceived value of your artwork by 20% or more.

5. Write a Clean, Informative Description

Great photos will grab attention—but the description closes the deal. Include:

Title of the piece
Artist’s name and short bio
Medium (e.g. oil on canvas, mixed media)
Dimensions (including frame if applicable)
Date of creation
Condition (mention any marks, chips, or restorations)
Provenance (if known)
Any exhibitions or gallery showings

Avoid overly technical or dramatic language—clarity and professionalism are key.

6. Bonus Tip: Use a Trusted Platform Like Newport Brushstrokes

When you list with Newport Brushstrokes, you’re joining a curated collection of professional artists and sellers. We offer:

Marketing exposure to serious collectors
Optional digital gallery placements
Photography and listing assistance

Final Thoughts

Selling fine art online isn’t just about listing—it’s about presenting your piece as a valuable work of art. With thoughtful photos, clear documentation, and a polished description, you can ensure your work gets the attention—and the price—it deserves.

If you’d like help photographing or listing your artwork, contact our team for assistance.